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Uncover the Latest John Frieda Innovations

Indulge in iconic and innovative John Frieda items curated just for you.

John FriedaVolume Lift Weightless Shampoo, Volumizing Shampoo with Air-Silk Technology for Fine or Flat Hair, Adds Natural Fullness, Safe for Color-Treated Hair, 8.45 Oz, Pack of 2

John FriedaVolume Lift Weightless Shampoo, Volumizing Shampoo with Air-Silk Technology for Fine or Flat Hair, Adds Natural Fullness, Safe for Color-Treated Hair, 8.45 Oz, Pack of 2

4.4
MexicoStore
$1161
John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle

John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle

4.6
MexicoStore
$1006
John Frieda Volume Lift Fine to Full Blow-Out Spray for Fine Hair, Safe for Color-Treated Hair, Root Booster Volumizing Spray, 4 Ounces, with Air-Silk Technology (Packaging May Vary) (Pack of 2)

John Frieda Volume Lift Fine to Full Blow-Out Spray for Fine Hair, Safe for Color-Treated Hair, Root Booster Volumizing Spray, 4 Ounces, with Air-Silk Technology (Packaging May Vary) (Pack of 2)

4.5
MexicoStore
$1665
John Frieda Violet Crush Purple Toning Hair Mask for Blonde Hair 250 ml, Purple Toning Hair Mask for Brassy Blonde Hair

John Frieda Violet Crush Purple Toning Hair Mask for Blonde Hair 250 ml, Purple Toning Hair Mask for Brassy Blonde Hair

4.3
MexicoStore
$729
John FriedaFrizz Ease Brazilian Sleek Frizz Immunity Smoothing Shampoo and Conditioner Duo Pack 2 x 500ml, Smoothing Anti-Frizz Shampoo and Conditioner Bundle For Frizzy, Dry Hair

John FriedaFrizz Ease Brazilian Sleek Frizz Immunity Smoothing Shampoo and Conditioner Duo Pack 2 x 500ml, Smoothing Anti-Frizz Shampoo and Conditioner Bundle For Frizzy, Dry Hair

4.4
MexicoStore
$1843
John Frieda ULTRAfiller+ Hair Density Scalp Serum for Fine Hair, Volumizing Hair Serum, Scalp Treatment for Thickening for Women and Men, 2 Oz

John Frieda ULTRAfiller+ Hair Density Scalp Serum for Fine Hair, Volumizing Hair Serum, Scalp Treatment for Thickening for Women and Men, 2 Oz

4.3
MexicoStore
$848
John FriedaAnti Frizz, Frizz Ease Extra Strength Hair Serum with Argan Oil, Anti-Humidity Spray for Hair, Nourishing Treatment for Thick, Coarse Hair, Travel Size, 0.34 Oz/Pack of 24

John FriedaAnti Frizz, Frizz Ease Extra Strength Hair Serum with Argan Oil, Anti-Humidity Spray for Hair, Nourishing Treatment for Thick, Coarse Hair, Travel Size, 0.34 Oz/Pack of 24

4.5
MexicoStore
$3925
John FriedaVolume Lift Root Booster, Volumising And Texturising Spray For Fine, Flat Hair, Floral, 125 ml (Pack Of 2)

John FriedaVolume Lift Root Booster, Volumising And Texturising Spray For Fine, Flat Hair, Floral, 125 ml (Pack Of 2)

5.0
MexicoStore
$1191
John FriedaVolume 70’s Blow Out Bundle Volumising Lightweight Shampoo, Conditioner, Root Booster, Mousse & Hairspray for Fine Hair for a Bouncy, Volumised, Touchably Full Look

John FriedaVolume 70’s Blow Out Bundle Volumising Lightweight Shampoo, Conditioner, Root Booster, Mousse & Hairspray for Fine Hair for a Bouncy, Volumised, Touchably Full Look

4.6
MexicoStore
$2899
John Frieda Precision Foam Colour 6.5Pbn, Salon Finish Hair Dye, 100 Percent Grey Coverage, Lightest Cool Almond Brown (Pack of 2)

John Frieda Precision Foam Colour 6.5Pbn, Salon Finish Hair Dye, 100 Percent Grey Coverage, Lightest Cool Almond Brown (Pack of 2)

4.4
MexicoStore
$2077
John Frieda Miraculous Repair and Renew Hair Lotion,100 ml

John Frieda Miraculous Repair and Renew Hair Lotion,100 ml

4.3
MexicoStore
$915
John Frieda ULTRAfiller+ Thickening Spray, Thickening & Strengthening Spray for Damaged or Thin Hair, Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results, 5 Oz

John Frieda ULTRAfiller+ Thickening Spray, Thickening & Strengthening Spray for Damaged or Thin Hair, Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results, 5 Oz

4.1
MexicoStore
$763
John Frieda ULTRAfiller+ Thickening Conditioner, Strengthening Conditioner for Damaged or Thin Hair, Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results, 8.3 Oz

John Frieda ULTRAfiller+ Thickening Conditioner, Strengthening Conditioner for Damaged or Thin Hair, Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results, 8.3 Oz

4.3
MexicoStore
$849
John FriedaFrizz Ease Clearly Defined Gel, 5 Ounce / 141 Gram (Pack of 4) By John Frieda

John FriedaFrizz Ease Clearly Defined Gel, 5 Ounce / 141 Gram (Pack of 4) By John Frieda

4.4
MexicoStore
$2499
John FriedaFrizz Ease Dream Curls Daily Styling Spray, Curl Reviving Spray for Curly and Wavy Hair, 200 ml (Pack of 2)

John FriedaFrizz Ease Dream Curls Daily Styling Spray, Curl Reviving Spray for Curly and Wavy Hair, 200 ml (Pack of 2)

4.5
MexicoStore
$1577
John FriedaGo Blonder Lightening Spray, Gradually Lightens Blonde Color, For Natural or Color-Treated Hair, Formulated with a Citrus Bontanical Blend, Paraben Free, 3.5 Oz, Pack of 2

John FriedaGo Blonder Lightening Spray, Gradually Lightens Blonde Color, For Natural or Color-Treated Hair, Formulated with a Citrus Bontanical Blend, Paraben Free, 3.5 Oz, Pack of 2

4.3
MexicoStore
$1537
John FriedaFrizz Ease Secret Agent Touch Up Creme 100 ml - Instantly Polished

John FriedaFrizz Ease Secret Agent Touch Up Creme 100 ml - Instantly Polished

4.5
MexicoStore
$854
John FriedaFrizz Ease All-in-1 Extra Strength Serum 50ml for Thick Coarse Hair (Pack of 2)

John FriedaFrizz Ease All-in-1 Extra Strength Serum 50ml for Thick Coarse Hair (Pack of 2)

4.5
MexicoStore
$1202
John FriedaAnti Frizz, Frizz Ease Dream Curls Curly Hair Conditioner, SLS/SLES Sulfate-Free, for Natural Curly Hair, 8.45 Fl Oz, 2 Pack

John FriedaAnti Frizz, Frizz Ease Dream Curls Curly Hair Conditioner, SLS/SLES Sulfate-Free, for Natural Curly Hair, 8.45 Fl Oz, 2 Pack

4.4
MexicoStore
$1137

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Safety Warning

Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Conduct a skin allergy test 48 hours before each time you colour, even if you have already used colour products before. DO NOT COLOUR YOUR HAIR IF you have a rash on your face or sensitive, irritated and damaged scalp, you have ever experienced any reaction after colouring your hair, or if you have experienced a reaction to a temporary “black henna” tattoo in the past. CAUTION: Contains phenylenediamines (toluenediamines), resorcinol, hydrogen peroxide, and ammonia. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. To do so may cause blindness. Rinse hair well after application. Wear gloves provided in carton. Keep out of reach of children. Contains sodium sulfite to preserve colourant.

See more ","brand":{"@type":"Brand","name":"john frieda"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.4"}},{"@type":"Product","name":"John Frieda Miraculous Repair and Renew Hair Lotion,100 ml","url":"/product/396027623","image":"https://m.media-amazon.com/images/I/71GiDovYSJL.jpg","offers":{"@type":"Offer","price":91579,"priceCurrency":"MXN","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"mx","applicableCountry":["mx"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"John Frieda Miraculous Repair and Renew Hair Lotion,100 ml","brand":{"@type":"Brand","name":"john frieda"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.3"}},{"@type":"Product","name":"John Frieda ULTRAfiller+ Thickening Spray, Thickening & Strengthening Spray for Damaged or Thin Hair, Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results, 5 Oz","url":"/product/577439202","image":"https://m.media-amazon.com/images/I/61YpeUHkv9L.jpg","offers":{"@type":"Offer","price":76316,"priceCurrency":"MXN","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"mx","applicableCountry":["mx"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"John Frieda ULTRAfiller+ Thickening Spray, Thickening & Strengthening Spray for Damaged or Thin Hair, Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results, 5 Oz","brand":{"@type":"Brand","name":"john frieda"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.1"},"review":[{"@type":"Review","author":{"@type":"Person","name":"L***A"},"reviewBody":"I think this works quite well. I do not have prior product knowledge to compare this too, have noticed some say it doesn’t work as well & has a funky smell but I think it works fine. It also smells good too. Maybe some got an old outdated batch or possibly theirs had been stored improperly in high heat? I’m a former stylist so I have used my fair share of products over the years. I’ve gotten used long ago to using different products for different things, like this product for example provides a decent thickening effect but not much hold so I use a spray gel, mousse or something w/hold with it. I also use a leave in conditioner as I have curly semi frizzy hair that is not super thick. I think the additional products also help add texture to my hair. As with everything it will react differently on everyone so try to base your decisions of reviews from people who have hair like yours. I would say this would be a good product for anyone with thin hair regardless if it is straight or curly & the diameter of each piece of hair is fine to regular.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"L***A"},"reviewBody":"I have thin hair and I finally found a product that works! It gives volume without a heavy, dull look or feeling. It looks fuller & feels silky, not oily or greasy feeling. Love, love, love the results! The best part is that it doesn't take a lot to get great results. I'm hooked! Apply it per directions, let hair air dry till it's just slightly damp and then blow dry for great results!","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"M***Y"},"reviewBody":"I have been using the shampoo and conditioner along with this spray. My hair is very thin and fine. This spray works well as do the other products. My concern was that the products would actually weigh my hair down, but they didn't. This spray filler works very well by adding volume and holding my hair in place. It does not cause any problems with my scalp like some I have used. I haven't used it long enough to know if it will help with hair growth, but my hair no longer has split ends, it feels soft, and the loss of hair appears to have lessened.The only reason I downgraded the spray by one star, is because I have a lot of trouble pushing the pump apparatus so I can easily apply the spray. This is related to my arthritic fingers, so if one does not have any arthritis there should not be a problem.","reviewRating":{"@type":"Rating","ratingValue":"4.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"D***I"},"reviewBody":"I like the way it makes my hair feel fuller, but the next day it feels a bit greasy.... ok to use occasionally","reviewRating":{"@type":"Rating","ratingValue":"3.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"J***T"},"reviewBody":"This stuff really works. I was skeptical because I have used so many other products that did not do much for my fine, thin hair. I love this and just ordered 2 more bottles. It created volume at the top and crown of my hair. I actually amazed at the difference it made. My hair is also less frizzy. It is soft and not sticky. I'm going to tell my hair stylist about this wonderful product. If you have been considering trying it, don't hesitate. You will love it.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"K***R"},"reviewBody":"Omg I love this stuff ! I wasn't going to buy it at first because I really didn't think it would do much good . My hair is fine and very straight and thin . In addition , I'm going through menopause which has caused my hair to become as dry as the desert 🏜. But I saw all of this positive reviews , so I decided to give this product a try . It's amazing! It really does what it says ! My hair looks so much fuller ! And it has so much body and some wave . My hair is normally poker straight. I'm going to continue buying this product for sure !","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"M***A"},"reviewBody":"Highly recommend using this with the other products from this line. Works exactly as described.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"D***M"},"reviewBody":"I have very thin and fine hair. This product makes my hair look fuller and thicker. I love it.","reviewRating":{"@type":"Rating","ratingValue":"4.0","bestRating":5}}]},{"@type":"Product","name":"John Frieda ULTRAfiller+ Thickening Conditioner, Strengthening Conditioner for Damaged or Thin Hair, Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results, 8.3 Oz","url":"/product/582341307","image":"https://m.media-amazon.com/images/I/51B+mASRYFL.jpg","offers":{"@type":"Offer","price":84938,"priceCurrency":"MXN","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"mx","applicableCountry":["mx"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"John Frieda ULTRAfiller+ Thickening Conditioner, Strengthening Conditioner for Damaged or Thin Hair, Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results, 8.3 Oz","brand":{"@type":"Brand","name":"john frieda"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.3"},"review":[{"@type":"Review","author":{"@type":"Person","name":"L***E"},"reviewBody":"I have the shampoo, conditioner and leave in spray. I do feel like my hair is noticeably fuller in appearance after using the combo. It has a scent that isn’t unpleasant but if you don’t like scents in your hair product this may be a deterrent. I wish it had an unscented option. But it works for times I want to have a fuller looking blowout.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"D***U"},"reviewBody":"My hair hasn't been stronger and has a great, relaxing clean smell","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"C***Y"},"reviewBody":"It does add volume but not as much as I was expecting from the reviews. Nice shampoo and does clean hair and smells good too","reviewRating":{"@type":"Rating","ratingValue":"4.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"D***M"},"reviewBody":"I have very thin and fine hair. This product makes my hair look fuller and thicker. I love it.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"L***A"},"reviewBody":"It is an okay conditioner, but does not make my hair appear thicker and my hair tends to be more fly-away than other conditioners. I was disappointed because I have used John Frieda for years and this doesn't make the cut.","reviewRating":{"@type":"Rating","ratingValue":"3.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"D***C"},"reviewBody":"Works as well as other thickeners","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"D***B"},"reviewBody":"This product does what it says","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"O***L"},"reviewBody":"I’ve been using John Frida volumizing, shampoos and conditioners for years. This is one of their newest products and it doesn’t disappoint. It gives my fine hair, lots of body.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}}]},{"@type":"Product","name":"John FriedaFrizz Ease Clearly Defined Gel, 5 Ounce / 141 Gram (Pack of 4) By John Frieda","url":"/product/99781257","image":"https://m.media-amazon.com/images/I/81L19V+tXBL.jpg","offers":{"@type":"Offer","price":249985,"priceCurrency":"MXN","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"mx","applicableCountry":["mx"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"John FriedaFrizz Ease Clearly Defined Gel, 5 Ounce / 141 Gram (Pack of 4) By John Frieda","brand":{"@type":"Brand","name":"john frieda"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.4"}},{"@type":"Product","name":"John FriedaFrizz Ease Dream Curls Daily Styling Spray, Curl Reviving Spray for Curly and Wavy Hair, 200 ml (Pack of 2)","url":"/product/662616161","image":"https://m.media-amazon.com/images/I/419NLLrP61L.jpg","offers":{"@type":"Offer","price":157776,"priceCurrency":"MXN","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"mx","applicableCountry":["mx"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"John FriedaFrizz Ease Dream Curls Daily Styling Spray, Curl Reviving Spray for Curly and Wavy Hair, 200 ml (Pack of 2)","brand":{"@type":"Brand","name":"john frieda"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.5"},"review":[{"@type":"Review","author":{"@type":"Person","name":"H***R"},"reviewBody":"Easy to use every day on damp hair before styling. Have noticed more defined and soft curls since use, woks recommend.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"B***9"},"reviewBody":"execellent product and price thank you 5 *****","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"A***R"},"reviewBody":"Nourishes the hair. Creates Lasting curls. Smells nice, dries fairly quickly. Good value for money. No stickiness","reviewRating":{"@type":"Rating","ratingValue":"4.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"E***Z"},"reviewBody":"Lovely light weight feeling spray when applyed to my hair,it smells fresh and I'm always getting compliments about it. It's great value for money and a little goes a long way. It's also incredibly easy to use as you just spray it on your hair directly or apply using your hands :)","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"D***D"},"reviewBody":"Regularly buy this product, like that it enhances my curly hair. Be careful though as too much can make hair feel a bit stiff, try to spray it as evenly as possible for best results and you will get the desired effect minus the frizz","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"A***R"},"reviewBody":"I have wavy hair and usually use curl cream so thought I would try this for a change. Unfortunately I wouldn’t buy again as have to use so many sprays to get even a tiny bit of curl. It’s like using pleasantly scented water. On the plus side, I didn’t get any of the stickiness that some have mentioned and it does smell nice.","reviewRating":{"@type":"Rating","ratingValue":"3.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"J***S"},"reviewBody":"Cheap and works well","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"L***H"},"reviewBody":"Works well, easy to use, lasts ages and isn't heavy or sticky on fine hair.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}}]},{"@type":"Product","name":"John FriedaGo Blonder Lightening Spray, Gradually Lightens Blonde Color, For Natural or Color-Treated Hair, Formulated with a Citrus Bontanical Blend, Paraben Free, 3.5 Oz, Pack of 2","url":"/product/345299366","image":"https://m.media-amazon.com/images/I/61L3cuucK-L.jpg","offers":{"@type":"Offer","price":153723,"priceCurrency":"MXN","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"mx","applicableCountry":["mx"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"John FriedaGo Blonder Lightening Spray, Gradually Lightens Blonde Color, For Natural or Color-Treated Hair, Formulated with a Citrus Bontanical Blend, Paraben Free, 3.5 Oz, Pack of 2","brand":{"@type":"Brand","name":"john frieda"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.3"},"review":[{"@type":"Review","author":{"@type":"Person","name":"M***N"},"reviewBody":"I've accumulated many white hairs, but I will not subject myself to the hassle, inconvenience and expense of the traditional hair dying process. My natural color is a dark brown, and when I came across this product, I thought it would be a relatively easy way of decreasing the glaring contrast between the white hair and the dark majority that hadn't turned white, by lightening my entire head of hair. It more or less worked, after taking at least a couple months before it reached the color that it would remain for the rest of the time I was using the product. My hair lightened to an auburn color, as shown in the before & after photos I've included. (Sorry for the lackluster image quality. They weren't taken with the same phone or in the same room under identical lighting conditions.)At first, I was using the spray every time I washed my hair. And I would use at least a dozen spritzes each time. However, after the first few of months of using it that often, I started needing to use it only every couple of weeks or so, and focusing mostly on the roots, in order to maintain a consistent look. I would suggest taking special care to make sure that you're getting it evenly applied to the backside of the scalp/the parts of the hair that can't easily be seen in one's reflection. I didn't realize at first that I wasn't quite getting the same results in back that I was getting in front/on top, where it's longer and easy to see in the mirror.As mentioned by some other reviewers, the product does have a bit of a burning sensation on the skin, although I wasn't that sensitive to it and didn't find it to be a deterrent.I was getting a bottle of this through Subscribe & Save every few months or so for over a year or two. During that time, they changed the fragrance from a floral scent to a fruity, tropical scent. But both versions had a noticeable vinegar-like \"undernote\" that I found unpleasant, although it doesn't seem to stick around long after dry-down.The reason I'm no longer using this is because I recently discovered and switched to a shampoo that works as a hair dye, which I can simply use in the shower once every couple of weeks. It lends an even darker color than my natural one and does a decent job of covering my whites; I'm now subscribed to that instead. But I would recommend this product for those who are interested in lightening their hair.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"A***E"},"reviewBody":"SO impressed with this stuff! It works SO well and soooo fast! Visible difference after the first use. I wish I would have done before and after pictures I just didn’t expect it to actually do anything let along how fast and how much of a change! Definitely accelerated by sun- when I sprayed it in and then was in the sun all day it lightened ALOT! Highly recommend","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"L***S"},"reviewBody":"I last purchased 2 bottles of this in the summer of 2022, and it’s now April of 2025, and I’ve not even started on the 2nd bottle. I’ve always been blonde, and am nearing 70 with almost no gray. It’s wonderful and easy to keep my hair looking like it has all my life. It reminds me of using the other sun-in product, and laying out when I was a teen. All I have to do is spray my hair around my part while damp , and it looks like it has all my life. It’s subtle, natural, and easy…just spray on damp hair and blow dry.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"M***T"},"reviewBody":"I am brunette. Not all the way brown/black, but pretty dark brown.I don’t use as directed (obviously lol). I spray on the ends of dry hair ‘til it’s soaked, run it through with my hands, brush it, and then let it dry when I go for outside or on a run.My hair has reddish undertones, so the spray just makes that pop more. My hair is now a rusty or copper brown ombre after 2 uses, which I really like and hope to lighten even more with more uses. I do have an old bleached strip in my hair, and the product makes that lighter but also seems to spread the bleach a little bit ?? (I could be tripping)It does dry your hair out and damage a bit, even without blow dry or flat iron heat. So I do oil treatments on my ends once a week to help.But it doesn’t make my hair brassy and wiry, and it doesn’t completely fry me either. Just a little damage, as with any lightening procedure or solution.Good product.","reviewRating":{"@type":"Rating","ratingValue":"4.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"V***A"},"reviewBody":"I barely ever write reviews. But this product DOES work. My hair color has always been such an awkward color, in between a light brown and dirty blonde. And I really wanted to see if I could lighten my hair to show my blonde side more. I’ve used it 4 times and have already seen results, I know long term it will get more lighter. Just FYI, I do use the Go Blonde shampoo and conditioner, then on damp hair I use this spray on wash day. Hope this helps someone.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"K***S"},"reviewBody":"This product came in broken. Had to transfer this liquid into another spray bottle.","reviewRating":{"@type":"Rating","ratingValue":"3.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"G***V"},"reviewBody":"I’ve been using the John Frieda Go Blonder Lightening Spray for a while now, and I have to say, it really works! I wanted to lighten my hair gradually without damaging it too much, and this spray does exactly that.What I Love:✅ Gradual, Natural-Looking Lightening – It doesn’t bleach your hair instantly, but with a few uses, you start seeing a noticeable difference. My hair looks brighter and sun-kissed instead of brassy or artificial.✅ Easy to Use – Just spray it on damp hair, focus on the areas you want to lighten, and use heat (a blow dryer or sun exposure) to activate it. No mixing, no mess.✅ No Harsh Bleach Smell – It smells way better than traditional hair bleach, which is a huge plus.✅ Doesn’t Make My Hair Feel Too Dry – Some lighteners leave hair straw-like, but this one has hydrogen peroxide without feeling too damaging. I still use conditioner just to be safe, though.What Could Be Better:❌ Not for Dark Hair – This works best for blonde or light brown hair. If you have darker hair, it might not work as well or could leave brassiness.❌ Needs Heat to Work – You have to blow dry or be in the sun for it to lighten, so it’s not an instant, leave-in solution.❌ Can Cause Dryness with Overuse – Like any lightener, if you use it too often without deep conditioning, your hair might feel a bit dry.Final Thoughts:Overall, this is a great product for gradual, controlled lightening, especially for people who want a natural sun-kissed look without committing to bleach. I’ve purchased it multiple times and will keep using it! Highly recommend for blondes or those looking for subtle highlights.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}}]},{"@type":"Product","name":"John FriedaFrizz Ease Secret Agent Touch Up Creme 100 ml - Instantly Polished","url":"/product/255293131","image":"https://m.media-amazon.com/images/I/61GfiIEQCdL.jpg","offers":{"@type":"Offer","price":85404,"priceCurrency":"MXN","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"mx","applicableCountry":["mx"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"John FriedaFrizz Ease Secret Agent Touch Up Creme 100 ml - Instantly Polished","brand":{"@type":"Brand","name":"john frieda"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.5"}},{"@type":"Product","name":"John FriedaFrizz Ease All-in-1 Extra Strength Serum 50ml for Thick Coarse Hair (Pack of 2)","url":"/product/663300091","image":"https://m.media-amazon.com/images/I/51PI9qbSgCL.jpg","offers":{"@type":"Offer","price":120288,"priceCurrency":"MXN","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"mx","applicableCountry":["mx"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"John FriedaFrizz Ease All-in-1 Extra Strength Serum 50ml for Thick Coarse Hair (Pack of 2)","brand":{"@type":"Brand","name":"john frieda"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.5"},"review":[{"@type":"Review","author":{"@type":"Person","name":"S***T"},"reviewBody":"This works wonders on my thick, coarse hair — especially in humid weather. It really keeps the frizz down for a couple of days without weighing my hair down. I’ve used it before straightening and blow-drying, and it holds up well against heat. Also love that it’s safe for colour-treated hair.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"B***A"},"reviewBody":"Good product, value for money and it does what it says, easy to use.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"C***."},"reviewBody":"I have mixed hair, as in Indian/Italian and it frizzes very quickly when it’s humid. This products leaves my hair silky soft, smooth and no frizz. It has a lovely shine too. Worth the price.","reviewRating":{"@type":"Rating","ratingValue":"4.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"A***R"},"reviewBody":"This serum is amazing! It left my hair silky smooth and works perfectly for coily, type 4 hair. I used it on damp hair before styling and again after straightening for extra shine and smoothness. It truly prevents frizz and delivers fantastic results. I’m very happy with this product and will definitely purchase it again!","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"L***S"},"reviewBody":"Does what it says on the tin.Frizz ease.Product is good and always has been, last well.","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"A***I"},"reviewBody":"Effective but greasy","reviewRating":{"@type":"Rating","ratingValue":"3.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"S***Y"},"reviewBody":"Only product that calms my frizziness. Now Able to get away with just drying hair and not straightening after a wash","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}},{"@type":"Review","author":{"@type":"Person","name":"A***A"},"reviewBody":"Great product. It does exactly what it says it does. It smells great, too!","reviewRating":{"@type":"Rating","ratingValue":"5.0","bestRating":5}}]},{"@type":"Product","name":"John FriedaAnti Frizz, Frizz Ease Dream Curls Curly Hair Conditioner, SLS/SLES Sulfate-Free, for Natural Curly Hair, 8.45 Fl Oz, 2 Pack","url":"/product/298934034","image":"https://m.media-amazon.com/images/I/71Yx+qzswsL.jpg","offers":{"@type":"Offer","price":113771,"priceCurrency":"MXN","availability":"https://schema.org/InStock","hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","returnPolicyCountry":"mx","applicableCountry":["mx"],"returnPolicyCategory":"https://schema.org/MerchantReturnFiniteReturnWindow","merchantReturnDays":14,"returnMethod":"https://schema.org/ReturnByMail","returnFees":"https://schema.org/FreeReturn","refundType":"https://schema.org/StoreCreditRefund"}},"description":"John FriedaAnti Frizz, Frizz Ease Dream Curls Curly Hair Conditioner, SLS/SLES Sulfate-Free, for Natural Curly Hair, 8.45 Fl Oz, 2 Pack","brand":{"@type":"Brand","name":"john frieda"},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.4"}}]}}